Method Design was tapped by production company RSA to concept and create this year’s AICP Sponsor Reel. The AICP awards celebrate global creativity within commercial production. Method Design wanted to create an entertaining piece of design that encapsulates the innovative and prolific nature of this industry. Our aim was to showcase the AICP sponsors as various dancing avatars, which playfully reference the visual effects used throughout production. Motion capture, procedural animation and dynamic simulations combine to create a milieu of iconic pop dance moves that become an explosion of colorful fur, feathers, particles and more.
Credits:
Concept, Design & Direction: Method Design
Production: Method Studios NY
Client: RSA/AICP
Motion Capture: House of Moves
http://design.methodstudios.com
This VFX dance spectacular from Method Design must have been a dream job for the Houdini effects artists. Method was hired by production company RSA to produce this years AICP sponsor reel. Using motion-capture driven animation and dynamic simulations, the short playfully represents the AICP sponsors as dancing avatars.
I love this video. It's visually engaging and has a huge amount of energy, and the simulations are really creative. I'd love to have worked on this project. Congratulations to everyone that did.
